The age of
our target audience spans from teenagers 15 all the way to 30. The reason why
we have ranged our thriller from 15 all the way to 30 is because we feel this
is the best age range for aiming a film of the thriller genre at as people at
15 are young and enjoy thrillers for their action and so do people all the way
up to 30. We have target our thriller more towards the male gender and the
reason for this is because we feel that this is the gender who takes most interest
in the thriller genre and the reason for this is due to its violence and fast
paced action which doesn’t always appeal to the female gender. We have aimed
our thriller at a working class background for people who lead normal lives
neither over extravagant nor extremely deprived. When it comes to demographics
we look to aim our product at the groups B,C1, C2 and D and the reason why we
have included these demographic groups is because we feel like it fits with the
middle and working class target audience
we are looking to reach out to. The reason why we have done this is because we
feel this is where the audience for thrillers is mostly found and they will
also be the people who also have enough money and free time to go to the cinema
and watch films. We think that the
majority of people within our target audience won’t have a family e.g. have
kids but however be single or in some form of relationship and this is due to
the fact that the majority of our target audience is within the younger
generation. The interests that my target market will have will include things
such as watching TV and film some examples of these TV programmes and films
they may watch include James Bond, Bourne, Luther and Suits, on top of enjoying
being able to simply sit and relax watching a film at the cinema for example.
They will also like to socialise with
their friends and spend time in a number of places socialising with friends in
places such as restaurants the pub and at their friends’ houses.
I feel like
our target audience would watch TV programmes similar to our film for example
the types of TV programmes they would watch would be things such as Luther and
Breaking Bad and when looking at films I think they would watch thrillers in
the majority all of which contain action and so things such as action thrillers
or crime thrillers and these could be James Bond or Sicario for example. I feel
like our target audiences music preferences would be very broad and this mainly
due to the fact that we are targeting our thriller at younger people who have a
broad music choices and this could be from Hip Hop to house music, the reason
why we think a large number would be into things such as house music is because
a large proportion of our target audience are likely to do things such as
socialise by going out to a club on a Friday night where this type of music is
played. Finally when looking at the type of things that which include where our
target audience are likely to shop would be span from places such as Topman
when looking buying clothes to skate shops to buy their clothes. The reason why
there is this divide is because yet again we have young people within our
target market and a lot of younger people aren’t like the rest unlike older
people who tend to develop the same interests when it comes to dressing for
example.
Another
method that we used to research what we should include in our thriller was
making a vox pop and the reason why we used this was because we felt that we
could ask people questions about what they liked within a thriller but have
this documented in a way that it could be looked back on so we can use our
findings later on. What a fox pop essentially is is a video of subjects
answering questions which we have made regarding our film/thriller opening and
the subjects give responses with their opinions of our clip that we have shown
them. Vox pops are effective as they allow people to see what people have
though of your rough cut/first edit for example and then been able to see the
changes that you have made and also if you have put the changes which people
have suggested in place and it also works as great feedback for the film makers
as they something to work on and advice from their target audience on how to
make their work better. When getting information about what should be
included in our thriller from our vox pop we found out that young males like to
see action but along with the action they like their to be a story line and
also plot twists which keep them watching. Along with this they also like to
see enigmas which will also keep them watching and engaged.
The BBFC
short for British Board of Film Classification was set up in 1912 and is a non-governmental
body which classifies films therefore giving them an age rating before they are
released. The BBFC is classed as a regulatory body which regulates and monitors
the age ratings of films to make sure that there are no laws being broken and
that everything in the industry is legal. They aren’t a business there to make
money so the way in which they make money to pay employees is by charging the
filmmakers the amount of money for that needed to be paid for their length of
the film. The BBFC rate films into a number of different categories and these
are U, PG, 12, 12A, 15, 18, R18. Their powers include deciding the rating of a
film. The reason why the BBFC classifies films is so that children aren’t
subject to being able to view certain things which aren’t age appropriate such
as excessive violence or sex scenes for example. Even though all these age
ratings are put in place people such as the local council can still override
these ratings and for example the council can say that they will allow people
under the age rating into a cinema to watch the film. They can also do things
such as ban a film due to inappropriate content. Action can also be taken as
far as prosecution. We would rate our film at a 15 and the reason for this is
because there will be strong violence, frequent use of strong language and
sexual nudity.
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